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Sprintexx Ad-Tech: Uniting Data with Creative Precision


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Supported through Janus Koncepts Advertising, Sprintexx Advertising Technology revolutionises modern advertising. In today’s fast-paced digital world, advertising is beyond mere reach; it’s about connecting with precision. Brands now require accurate targeting, real-time insights, and accelerated performance. This is the space Sprintexx dominates.

As the integrated ad-tech division of Janus Koncepts Advertising, Sprintexx blends advanced technology with deep marketing experience to deliver advertising that is precise, open, and result-oriented.

At the helm is industry expert Mr. Jai Sognai, a leader with over three decades of digital experience, whose leadership has shaped Janus Koncepts into a trusted name in integrated marketing for over two decades. Sprintexx signifies his next big leap—combining strategic branding with advanced ad-tech.

What Makes Sprintexx Ad-Tech Different?


Sprintexx is a 360° advertising partner, managing everything from concept to conversion and retention. What defines our edge is our ability to integrate:
? Advanced Data Insights
? Continuous Real-time Enhancement
? Artificial Intelligence and Machine Learning Targeting
? Emotionally Driven Storytelling
? Cross-platform Media Execution

This combination allows brands to connect deeply and inspire meaningful response.

Sprintexx Omnichannel Framework: From Awareness to Action


1. Brand Awareness & Positioning
We use creative brand storytelling to build discovery, credibility, and emotional connection—laying the foundation for lasting growth.

2. ROI-Driven Digital Advertising
Outcome-focused campaigns across:
? Google Ads
? Meta Ads
? Programmatic Platforms
? Contextual & Native Advertising
All crafted to achieve optimal cost-efficiency.

3. AI/ML-Driven Ecosystem
Sprintexx is a data-first platform, leveraging deterministic user targeting through:
? Cohorts
? Intent Signals
? Behavioural Patterns
? Transaction Data
We activate these audiences across any third-party platform—reaching them where, when, and how they are most responsive.

4. Social & Influencer Marketing
Impactful engagement through creators and communities on:
? Instagram
? YouTube
? LinkedIn
? Emerging platforms
We combine credibility and reach to drive conversations and conversions.

5. Connected TV (CTV) & OTT Advertising
Premium inventory access across:
? Netflix
? Disney+ Hotstar
? JioCinema
? Zee5
? YouTube
and more, ensuring branded storytelling reaches high-value households at scale.

6. Emotion-Led Brand Content
Every strong brand is built on strong storytelling. We craft authentic, story-rich communication designed to drive engagement and brand resonance.

7. Adaptive Ad Optimization
With our proprietary Sprintexx DSP, we deliver:
? Real-time Personalization
? Adaptive Creatives
? High-Resolution Delivery
? Multi-Device Formatting
leading to improved engagement and stronger performance.

Distinct Advantages of Sprintexx Ad-Tech


? India’s Largest Deterministic Audience Dataset
Access through partnerships with RailYatri, PolicyBazaar, Mobikwik, Freecharge, Venmo, copyright, RuPay, CashKaro, Thomas Cook, Apollo, Travel Buddy, and more.

? We Reach Users Where They Are
While closed ecosystems rely on inbound traffic, Sprintexx proactively reaches audiences across the open internet—maximising coverage and visibility.

? OEM Inventory Targeting
Direct visibility on:
? LG Smart TV
? Infinix TV
? Panasonic
? OnePlus
? Realme

? Universal Data Integration
We activate insights across all digital ecosystems—offering total scalability.

? In-house Demand-Side Platform
One platform that unifies:
? Inventory Access
? Real-time Optimization
? Fraud Control
? Deep Analytics
? Transparent Reporting

? Predictive Audience Cohorts
Hyper-accurate cohorts based on:
? Demographics
? Interests
? Online Behaviour
? Transaction Patterns

? Transparent & Open Ecosystem
We support all third-party trackers—offering end-to-end campaign clarity.

The Trust Behind Sprintexx


Sprintexx sits at the intersection of:
? Agency Experience
? Ad-Tech Excellence
? Data-Driven Insight
? Creative Innovation

Brands and agencies choose us for:
? Faster Campaign Execution
? Higher ROI
? Full-Funnel Transparency
? Large-Scale Reach
? Long-Lasting Brand Value

And above all, our commitment to clarity, performance, and measurable business impact.

Visionary Leadership at Sprintexx


Mr. Jai Sognai, with vast experience across digital ecosystems, has shaped Sprintexx into a platform that is:
? Future-Oriented
? Transparent
? Scalable
? Performance-Driven
? Built on Deep Brand and Consumer Understanding

His vision ensures Sprintexx leads the transformation in the rapidly evolving digital ecosystem.

Built for the Future of Advertising


Sprintexx Ad-Tech is made for brands that demand:
? Smarter Targeting
? Faster Optimization
? Transparent Reporting
? Audience Intelligence
? Cross-Platform Consistency
? Creative Excellence
? Higher ROI

As technology and consumer journeys evolve, Sprintexx champions transparency and precision marketing.

Conclusion: Smarter, Sharper, Stronger Advertising


Whether your goal is achieving awareness, performance, and growth—Sprintexx Ad-Tech is your trusted partner for Sprintexx Ad-Tech growth and innovation.

Sprintexx Ad-Tech — In collaboration with Janus Koncepts.
Where Data Drives Insight.
Where Creativity Drives Action.
Where Tech Empowers Success.

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